Chipworks Announces New Vice-President of Marketing
March 7, 2008, Ottawa - Chipworks, the leader in reverse engineering and analysis of semiconductors, microelectronic systems, and the associated intellectual property, is pleased to announce that Dave Fraser has joined as Vice-President of Marketing. Mr. Fraser will be responsible for all of Chipworks marketing activities, and will play a key role in its strategy development.
“Dave’s addition to the senior management team comes at a key time for Chipworks”, says CEO Terry Ludlow. “There is tremendous upside for Chipworks to further leverage its position as the client service leader in this industry, and Dave’s addition takes our marketing infrastructure to the next level. He brings a combination of skills that are hard to find; we’re already seeing the difference he can make.”
Mr. Fraser is a global executive with twenty years experience in strategy, marketing, business development, and client service across numerous industries and continents. Most recently he was VP Client Services at Pinpoint Selling, a marketing automation company. Previously he was Director of Business Development at Mitel Networks, and Director at Braxton Associates/Deloitte Consulting – focusing on strategy consulting to telecom companies. Throughout his career, Mr. Fraser has a track record of building client relationships and driving revenue growth.
“I’m excited by the opportunities at Chipworks,” says Fraser. “We’re in a complex ecosystem, our industry is growing, and as market leaders we can accelerate that growth. Our mission in Marketing will be to broaden the exchange of ideas and information between Chipworks and its clients. That’s how you build brand awareness, gain new clients, and deepen existing relationships.”
About Chipworks
Chipworks is an internationally recognized technical services company that analyzes the circuitry and physical composition of semiconductors and electronic systems. Our services include a wide range of applications in patent licensing support and competitive study. For more than 15 years, Chipworks has successfully helped semiconductor and electronics organizations achieve their goals by supporting research and development efforts in strategic product development and patent portfolio management. Headquartered in Ottawa, Canada, Chipworks has offices in Warsaw, Poland; Seoul, Korea; Taipei, Taiwan; and Tokyo, Japan. The company is also represented in Israel.